Tag: reorder campaigns
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Calculating the ROI of WhatsApp Reorder Campaigns: A Data-Driven Framework
Let’s say you run a DTC skincare brand. You’ve spent real money getting a customer to buy their first serum. Now, 45 days later, you know their bottle’s almost empty. You send a WhatsApp message nudging them to reorder. A handful buy again. But when you sit down with your spreadsheet, you realize…