Category: WhatsApp Strategy

She has bought from you four times in the past year. She knows your brand. She opens your WhatsApp broadcast without thinking twice.

Imagine it is 8 p.m. on a Tuesday.

A dozen ask the same thing: “What flavors do you have today?” Three are custom cake requests. Two want to know if yesterday’s order is ready. One is a corporate client asking about a 50-piece catering box for Monday. You answer eight before the first batch comes out of the oven. By 9 a.m., three …