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You reply Wednesday morning. She thanks you. You send a case-study PDF. Then silence.
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That is not a marketing problem. It is a middle-funnel handoff problem. And it is expensive.
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That message is not a cold inquiry. They already know your brand. They are comparing you against two competitors while they drink their morning coffee. By 9:22 a.m., they have moved on.
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Imagine a potential buyer in São Paulo who stumbles upon your product through an engaging Instagram Reel. Intrigued, they click the link in your bio and are directed to WhatsApp. They inquire about pricing, payment options, and delivery times. This is a warm lead—someone actively evaluating your …